Effective 1st July, 2016 Tiffany Cheng has been appointed as the new Global Director of External Communications at Volvo Construction Equipment. Based at the company’s Brussels headquarters, the role encompasses print and online media relations for the business, as well as developing worldwide external communication standards and practices for Volvo CE. Reporting to SVP of corporate communications Bill Law, she will also take responsibility for the company’s customer magazine, Spirit, as its new Editor-in-Chief.
Tiffany will move over from her current role as Global Director of Internal Communications, a position she has held since 2012. Speaking of her new position Tiffany said: “This is an exciting time for Volvo CE. It’s a privilege to have this opportunity to drive the external communications at Volvo CE – I am very much looking forward to it.”
Media relations expert
This is not Tiffany’s first experience of external communications. Nearly 10 years’ back, while in her native China she worked for leading ad agency Publicis Groupe promoting leading brands such as McDonald’s, Coca Cola and the Volvo Group. This was followed by employment leading marketing efforts to dealers for British luxury car brand Bentley Motors. Prior to her appointment to her current position, Tiffany also worked as a senior manager of external communications for the Volvo Group, based in Shanghai. Here she developed media relations, organized media activities and ran successful PR campaigns that promoted all group companies, Volvo Ocean Race and Volvo China Open.
“I believe Tiffany will make an excellent contribution at this important time for Volvo CE,” comments Bill Law, SVP Corporate Communications. “I’d like to welcome her to this new role.”
Adapted from press release
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